For HOLY at gamescom 2026 in Cologne, we once again had the opportunity to create a brand world that goes far beyond a conventional exhibition stand. The concept translates HOLY’s bold, colourful visual language into a walk-in gaming neighbourhood: yellow and pink façades define the different areas, while oversized HOLY lettering and product graphics create strong recognition from across the hall.
The storefronts with striped awnings are one of the stand’s defining architectural elements. Behind them, the different HOLY products are presented like in small shops and served directly at the free-drinks bars. Black counters create a deliberate contrast to the vibrant colours and give the sampling areas a clear, functional structure. A freestanding cylindrical element inspired by an advertising column becomes an additional meeting point and integrates the daily schedule for creators and activities.
Large-format LED screens and truss structures float above the stand. Animated graphics, clouds, HOLY branding and gamescom communication create a highly visible digital layer that can be seen from a distance. The tall pink brand tower adds a strong vertical landmark, carrying product messages and HOLY icons high into the exhibition hall.
Bunting, classic street lamps, windows, roof shapes and comic-style graphics complete the setting. Together, these elements make the exhibition stand feel like its own small HOLY neighbourhood – a brand experience where product presentation, sampling, community and entertainment come together.
From 26 to 30 August 2026, gamescom brings the international gaming community together in Cologne. For brands, that means a stage with enormous visual competition. It was therefore essential not only to make HOLY visible, but to create a distinctive spatial identity that works from different viewing angles and draws visitors directly into the brand world.
