Client
Positec Group - Kress
Trade fair
GaLaBau 2026
Location
Nuremberg
Size
255 m²
Für die Positec Group - Kress entstand auf der GaLaBau 2026 in Nuremberg ein 255 m² großer Messeauftritt, der Produktpräsentation und starke Markenwirkung konsequent miteinander verbindet. Die offene Fläche gibt den ausgestellten Maschinen und Geräten viel Raum und bleibt zugleich von den Hallengängen aus klar zugänglich.
The exceptional construction height of 9 metres shapes the stand’s presence from a distance. Large-scale branded surfaces create high visibility throughout the hall and give the open stand a clear architectural framework.
The 255 m² exhibition stand translates the Kress brand identity into a powerful spatial experience. Red and black define the entire brand environment and create a strong visual presence. Around 300 Aluvision frames form the ceiling and walls, creating a clearly structured, modular architecture.
A distinctive feature is the ceiling construction: its sloping geometry gives the architecture a dynamic character. Combined with the 9-metre construction height, it creates exceptional long-distance visibility and makes Kress clearly recognizable from across the hall.
The products take centre stage. Individually designed polygonal display platforms echo the angular architectural language and showcase the machines and equipment with precision. The result is a coherent design in which product presentation, functionality and brand impact work together seamlessly.
The distinctive architecture is based on a modular, reusable system. Around 300 Aluvision frames form the structural basis for the walls and ceiling and can be reused after the event and adapted for future projects.
This allows the Kress exhibition stand to combine strong brand staging with a resource-conscious approach: the exceptional construction height, dynamic ceiling geometry and individual product presentation are all created within a system designed for reuse. Distinctive design, functionality, brand impact and sustainability are therefore considered together from the outset.
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