For Mitsubishi Heavy Industries Thermal Transport Europe, we designed, produced and built a 162 m² exhibition stand at IAA Transportation 2026 in Hanover. The aim was a clear, technical brand presence that presents the transport refrigeration solutions in an accessible way and leaves plenty of room for conversations with trade visitors.
A large suspended brand frame bearing the Mitsubishi Heavy Industries name provides orientation in the hall from afar. Below it, bright wall surfaces divide the stand into presentation and meeting areas. Large-format graphics and LED screens convey the brand messages, while the refrigeration units are presented as open exhibits accessible from several sides.
Bar tables and seating areas turn the stand into a meeting point for customer conversations. The result combines product presentation, brand communication and consultation into one coherent appearance.
IAA Transportation brought the international commercial vehicle, transport and logistics industry together in Hanover from 15 to 20 September 2026. Among manufacturers, suppliers and body builders, it is essential to be instantly recognisable and to make your own products tangible. Also at IAA Transportation 2026, we built the exhibition stand for Delignit.
Learn more about our client: mhi-tte.com
